Zeiss LRF Industrial Design

Optilogic Inc || 2014

Being a leader in commercial and consumer laser range finders, Optilogic Inc approached Zeiss optics with an opportunity to redefine the outdoor LRF market. They turned to Artifex to deliver a design that was oriented for the outdoor recreation market yet still reflected Zeiss' design aesthetics. We pushed the sleek modern look while maintaining the ability to weather proof the design.

Markets: Commerical, Consumer, Outdoor Retail
Services: Concept Generation, Industrial Design, CAD Rendering